News  General
Emerging markets

Emerging markets

In Africa, India, China and many other countries the first and only experience of the internet is via mobile. 

Huge difficulties face anyone wishing to deliver internet services to remote areas, where poverty is often rife, and the next meal much more important than the high score on whatever game is popular at the time.

Those born after 1985 are much more likely to live their entire life online, and have no problem shopping through their mobiles.

Sites like Alibaba, Tencent, Weibo, and many others prioritized mobile efforts over desktop ones mainly  because of the rise of mobile Internet over the desktop Internet. Nearly all hardware, software, and services innovations in China are focused on mobile-first, and these are often mobile-only.