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Mobile overtakes desktop

It's all mobile

Whilst nearly two-thirds of American households still have a landline, the figure for Africa is 2 percent.

These emerging markets, together with the trend for "cord cutting" in the West, meant that fir the first time more data was sent via mobile than desktop on the internet in 2016.

Steadily growing since 2009, mobile web browsing has eaten the desktop’s share of web traffic and shows no sign of stopping. In October 2016, the two swapped places with global mobile and tablet browsing accounting for 51.3% versus the desktop’s 48.7%, according to the latest data from web analytics firm StatCounter.

We are past the tipping point. Google's Head of Search, Amit Singhal, said Google fields more than 100 billion searches per month, and whilst predicted for some time, the pattern shows clearly the future of the internet.